When I was in college for multimedia design, my absolute favorite class project ended up being doing complete branding for an imaginary business. I chose a restaurant and created the menu, letterhead, signage and everything else that would go into a Wonderland themed cafe. Although logo design and brand identity isn’t something I ever pursued professionally, I still do it from time to time.
One of my friends asked for a logo for his competition shooting identity and it’s been pretty awesome to see it start to come to life on his merch and jersey!
